One Bowl of Ramen Please!
*The following application is a demo built for specialization coursework.
Tsukuru Ramen is Detroit’s one-of-a-kind Ramen Bar and Japanese Restaurant. We have a ramen bowl for every taste palette. Guests can fully customize their bowls from the soup base to the type of noodles, to the protein, and most importantly an endless selection of toppings.
To get the most of a Ramen Bar, Tsukuru Ramen is a restaurant that encourages dining-in, small-to-midsize gatherings, and offers quick eats for the busy city-goers. To bring the Ramen Bar experience for guests on the go, I designed a mobile app to capture the digital ordering experience.
Try the fully clickable prototype (left)! Viewing on a smaller screen? No problem, click here for a clickable prototype.
Tools & Technology
Figma
Procreate
Behance
Google Fonts
Unsplash
Project Scope
Scope: 6 Weeks
Requirements: User research, information architecture, wireframing, mood board, color palette & typography, illustration, UI design, high-fidelity mockups, prototyping
Concept & Strategy
Target Audience
The app will focus on the following target audiences:
Psychographics
Personality & Attitudes
Open-minded and adventurous
Professional
Social
Values
Social time and communal gatherings
Authenticity and variety
Liberal
Lifestyles
Culturally diverse
Active
Economical
Roles (groups of people with similar goals)
College students/Faculty from the nearby university
Working professionals on their 1hr lunch break
Friend groups and families visiting the city
Demographics
Gender – Men and Women
Education – College education and higher
Occupations – University students, University faculty, working professionals, theatre artists,
Age – Early 20s to late 50s
Location – Downtown Detroit, Michigan
User Personas
Marina (19) – Future ESL Teacher
Elementary Education Major with a Japanese Minor
Attends a lot of cultural clubs and activities
Likes to eat out with friends
Social, not super studious
Obsessed with Kpop, Asian food, and anime
Takeshi Jun (26) – ABJ The American-Born Japanese
A junior investment banker in Downtown Detroit
Parents immigrated from Japan to California and then moved to Michigan during his elementary years
Flies to Japan every few years to visit relatives and connect with his Japanese roots
Biker, dog-walker, video-game enthusiast, and food-lover
Dr. Reese Fairhart (42) – The Professor
Biology Professor, PH.D holder, and department director
Mother of 3 children, married to another professor
Passionate about her career and teaching students; colleagues are her second family
Often buys local made, local produced, and local sourced products; proud Detroiter
Health-focus, vegan, and marathon runner
Client Needs
The mobile app needs to enable the client to:
To sell food online that will be delivered
Provide a system for order customization, replicates Ramen Bar experience digitally
Encourages customization and is suitable to client’s taste palette
Informative, visual with explanations, demystify ingredients unfamiliar to the Western Clients
Communicates authenticity
User Needs
The mobile app needs to enable the client to:
Find out if the restaurant delivers to their area
Customize food orders and pay online
Caters to every taste, I.e. vegetarian and vegan options, and adjustable spice levels
Authentic & quality Japanese meals
Information Architecture
Sitemap
When a user opens the Tsukuru Ramen app, there are 2 paths of interaction. The user can either dive in to order food or they can learn about the restaurant and its dedication to providing Japanese authenticity by exploring the pages in the dashed box.
Another unique UX choice was including a Customization page (later renamed Tsukurimashita in design) at the end of putting your ramen bowl together. This extra step is for the user to collectively examine all the choices selected on previous pages and decide which toppings, protein, and tare they want to increase or reduce in their final bowl. This step gives users agency in the digital ordering process that dine-in users naturally have when they’re personally choosing ingredients at the Ramen Bar.
User Experience Design
Wireframing
As a UI/UX designer, wireframing is the process I look forward to the most. It is the step where I bridge the strategy and research of the UX with the vision of the UI.
During this step, I focused on ensuring the UI elements were comfortably sized for mobile use and for users to examine each customizable ingredient on the menu.
I also strategized Figma components and variants during this phase. This step accelerated my workflow 2.5x during the mockup phase.
User Interface Design
Design Inspiration
Tsukuru Ramen's interface design was inspired by Japanese packaging design and elegant stone gardens. The packaging design gave insight into patterns and shapes that were uniquely Japanese. I selected stone gardens as my second reference because they evoke a sense of elegance and sophistication that can rival many of the upscale restaurants on Woodward Ave, Detroit.
UI Design
A selection of Figma components is shown in the image above. I used variants for creating alternative versions of the same component and to show a state change during animations. The variants were especially useful for prototyping micro-interactions. The illustrations below are hand-drawn using Procreate. These illustrations add the brush-stroke art style often seen in Japanese packaging design. The style was not suitable for UI components but was very well suited for subtle foreground illustrations.
Mockups
High-Fidelity Mockup
Color, typography, and UI elements styling
Built asset library to store digital artifacts
Followed iOS design system comfortable and usable icons
Design
From sharp-edged image boxes in wireframe to softened, rounded corners in the mockup
Subtle drop shadows with increased blur range
Usability
Copy, micro-copy, and labels written for user’s ease
Tested for realism, look & feel, and experience of using
Prototyping
Animations & Transitions
Features
Vertical & Horizontal Screen
Button tap feedback
Animated status bar
Button progress
Natural ease-in, ease-out, slide-in, and slide-out transitions
Realistic overlays
Custom animations
While prototyping this application, I focused on creating animations that gave the user a realistic look and feel of how the final product will function. I used smart animation transitions and variants to create micro-interactions. The animated progress bar is also emphasized in the design to show users their location in the Ramen Bowl customization.